Sponsors turn to fan engagement to avoid irritating consumers" - Johan Cruyff Institute
Four Ways Mobile Rewards Programs Improve Fan Engagement in College Sports — From Now On
Why being a sports fan and rooting for a team is good for you
Use Twitter To Increase Sports Fan Loyalty
Should Fan Loyalty Exist In Sports?
4 Emerging Factors Driving Brand Loyalty in Sports Leaders (2022)
Sports Club Loyalty Schemes: Harnessing the Devotion of Fans to Generate Sustainable Revenue. - Axentia Group
New England Patriots Ranked No. 1 NFL Team in Fan Loyalty, Red Sox Surpassed by Phillies, Yankees - NESN.com
Sports Fan Loyalty – Renegade Expressions
3 Ways Social Media Increases Sports Fan Loyalty, Part 2: Humanizes Teams and Athletes - Business 2 Community
9 Ways of Inspiring Lifelong Sports Fan Loyalty - Samba Digital
4 Emerging Factors Driving Brand Loyalty in Sports Leaders (2022)
The Value Of The Loyal Fan | Sports NetworkerSports Networker
With the Disappearance of Player Loyalty, Will Fan Loyalty Vanish as Well?
Carmelo Anthony Believes There Is No Loyalty In Sports: "You're An Athlete, That's Your Profession, You Get Paid To Do That" - Fadeaway World
What drives team loyalty?
Passikoff: Sports Fan Loyalty had a Rough Year - theCustomer
4 Emerging Factors Driving Brand Loyalty in Sports Leaders (2022)
Performance Isn't the Only Factor of Fan Loyalty
4 Emerging Factors Driving Brand Loyalty in Sports Leaders (2022)
The 10 Most Loyal Sports Fans in NY | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Fan engagement: can fans influence the strategy of sports organizations? - Johan Cruyff Institute
Why Fans Stand by Perennial Losers - The New York Times
Leveraging Fantasy Sports to Enhance Fan Loyalty Programs
NASCAR Viewership Trends Underscore Fan Loyalty – A.E. Engine
There's No One More Loyal Than a Sports Fan | TTEC
7 Bizarre Sports Traditions Winning the Loyalty Game
